They presented the idea to Bright, and together they pitched a seven-page treatment of the show to NBC.
Kauffman and Crane began developing Friends under the working title Insomnia Cafe between November and December 1993. The original executive producers were Kevin S. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer, the show revolves around six friends in their 20s and 30s who live in Manhattan, New York City. Friends is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons.